Challenge
Cashback World, which operates in 49 countries, has been involved in sponsoring the famous MotoGP™ race series for several years. In addition to image transfer and increasing brand awareness, the aim of this sports cooperation is to gain new customers for the Cashback programme. luna agency was responsible for the implementation of the on-site activation at the Grand Prix and the year-round support in the social media and performance marketing area to achieve as many new customer registrations as possible, both offline and online.
solution
luna agency organised and implemented an attractive activation – adapted to the target groups – at the race tracks during the race weekends. Thousands of visitors were actively addressed by the more than 40 promoters, informed about the programme, supervised at the stand and encouraged to register on-site. At the same time, they were supported by high-quality and relevant content, targeted country-specific online campaign placements and precise retargeting measures, all of which resulted in online registration. Ongoing optimisation ensured that the cost target was achieved efficiently.
Result
The online activities on social media achieved a seasonal growth of over 2,500 followers on Facebook and over 4,500 followers on Instagram and an organic reach of 190,000 on Facebook and 500,000 on Instagram. The social media and Google ad campaigns realised over 3,500 direct registrations. An average of 4,000 new customers per race weekend registered for the MotoGP cashback programme, successfully achieving the goals of acquiring new customers and increasing brand awareness through active promotion.
