The newly launched innovation hub 360° Lab in Graz was looking to invest in tech start-ups worldwide for its Accelerator Program. Twice a year the submission portal opens for applicants for two months. The challenge was to publicise the new programme online via social media channels and to draw the attention of relevant international start-ups during the application phase.


In addition to the opening of the 360° Lab and the kick-off event at Dom im Berg, luna agency also took the lead for online marketing and strategy for the acquisition of applicants for the Accelerator Program. Rapid scaling was achieved by means of lead-nurturing strategy, SEA, email marketing and a target-oriented social media and content strategy. We also accompanied and prepared all winning start-ups on their way to success through individual workshops in social media and performance marketing.


More than 900 applicants could be acquired in each of the three application phases. Likewise, luna agency achieved a 65% increase in followers on the social media channels and over 93,000 impressions on LinkedIn within two months. In total, more than 6,000 start-ups from all over the world have registered for the Accelerator Program.