Challenge
The association Life Award | Barrierefrei has set itself the goal of both financial and social promotion and support of measures in dealing with people with disabilities at eye level.
Furthermore, the association attaches great importance to a stronger awareness of the topic of "barrier-free" in society. These purposes are fulfilled by the annual awards gala, among other things. The 10th anniversary was to be staged in a special way.
solution
The Life Award honours European organisations that have made outstanding contributions to the sustainable implementation of accessibility in society through innovative ideas and exemplary initiatives.
luna agency organised a media-effective awards gala with worthy award winners and renowned guests from business, politics, sports and culture. The focus was on a barrier-free gala design with sign-language interpreters, programme items in easy language, and subtitled videos with audio description. On-site, funds were collected for disability policy purposes.
Result
Over 500 invited guests experienced extraordinary examples of overcoming barriers – from structural barriers to barriers in services and communication – in the splendidly designed Dogana in Innsbruck. The charity gala was a success thanks to outstanding award winners, numerous guests of honour and an extraordinary cultural and culinary programme.
The idea of accessibility was effectively communicated at the 10th anniversary with a media value of over €30,000. The proceeds generated were dedicated to a concrete initiative to create accessibility.
