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Challenge
LG Electronics – a global leader and technological pioneer in the fields of consumer electronics, household appliances and mobile communication – expects to be perceived as a leader on its social media platforms. LG Electronics is expected to gain an advantage over its competitors and receive the attention the company deserves. luna agency has been commissioned to provide comprehensive support including content creation and expansion of the social media profiles for Austria and Switzerland on Facebook, Instagram, YouTube and Twitter.
solution
luna agency focuses on social media marketing that inspires and binds consumers and opinion leaders alike to the brand. The planning and implementation of target group-specific content strategies and the adapted use of influencer marketing form the basis of our work. Comprehensive community management helps to promote digital customer relationship management and thus long-term user loyalty to the brand. Targeted advertising campaigns and specific targeting measures ensure sales-activating support.
Result
More than 90,000 Facebook fans were generated in less than a year, proving that the content and campaign strategy had been set correctly. In addition, the engagement and reach on the two most important channels, Facebook and Instagram, increased many times over. The number of interested followers on Instagram doubled. An outstanding SEA campaign in Switzerland, plus an efficient CPC and a correct definition of keywords, resulted in 60,000 clicks on the LG Electronics landing page and 1.7 million impressions in just two months.
